The most wonderful thing about the INTERNET and the cell phone is that it turned all human beings into creators of content and messages.

The most wonderful thing about the INTERNET and the cell phone is that it turned all human beings into creators of content and messages. Before only those who owned the media, such as radio stations, television, newspapers, or printers, be they individuals, companies, or governments, were the ones who had a voice or chose who they gave voice, text, and image, then with mail, photography, and cassettes, it was possible for each human being to express themselves, for their thoughts to travel distances, to last over time. Today that is possible, images and words can be sent in real-time, from anywhere in the world, and perpetuate, we caught what seemed impossible, in time, our content can overcome languages or distances.

But the radio, the press, and television, which are still in the hands of the rich or governments, which are still the ones that set up or remove rulers, make complaints, and press for justice, are in reality the first power of the State, as we they have always been, since 1776 when the United States was born, when people have to vote to elect or be elected, or 1917 in the Russian Revolution, and although the media say that they are the fourth estate, in our days they retain their power because they can broadcast expensive events, such as movies, elections, championships or sporting events, shows, which require a lot of money to assemble.

But the curious who attend these events steal images, moments, sounds, and everything that produces collective interest, and immediately upload them to the Internet, and the big media do not have the privilege, so the owners of radio stations, TV channels, or newspapers, which now have competition, which they call unfair, try to win or maintain audiences, through exclusivity rights, but above all making the world believe that only they produce verified, true, proven information, which is not true, they produce convenient information, be it for the owner of the media, for the government, or for those who finance the media through advertising.

Advertising became the financier and regulator of Internet content, of the content of the big media. But advertising has become a lie, deceit, persuasion, and repetition since the days of the patent medicine rush in the United States. it became a religion in the times of Hitler when Nazism preached that a lie repeated thousands of times becomes the truth. Marketing, as this new religion conceived as the art of selling is now called, is something that has existed since commerce existed, but today it includes everything from the construction of large shopping centers to large advertising campaigns. The advertising that is mounted on our internet content distorts it, just as bad companies distort the image of any man or woman, it has become the reins that direct the human masses.

But the time that has now become fashionable, like the drug-consumption fashion that we are experiencing, just as before the fashion for alcoholism, smoking, or fashion in clothing, in music. Fashion is what marks the expiration of INTERNET content or the media. The problem is that fashion is a human invention, that transcends borders, that produces attraction and repulsion at the same time, fashion persists as long as the forces of attraction, which have to do with the needs of people at one time, are in force when these needs change, the forces of attraction change and fashion changes. But advertising has become a creator of needs.

This is the drama that Internet content lives through, which although it can be kept in the cloud for centuries, is transitory, mutates, and changes uncontrollably, what makes us laugh or cry now, not tomorrow, what amuses us now Not tomorrow, which is very good, because it gives human ingenuity the opportunity to be reborn every day, to grow and even multiply.

Today the Internet is a very dangerous jungle for clients, or for Internet users, it is a place where ants, despite being small, are as dangerous as jaguars, where even powerful rulers can succumb, as well as innocent children. or adolescents, it is a weapon of war, as well as a study tool.

It is that now the devil knows more through the Internet and the cell phone than through the devil.

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